@font-face{font-family:Geist;font-style:normal;font-weight:300 900;font-display:swap;src:url('/fonts/geist-cyrillic.woff2') format('woff2')}
:root{--bg:#eceef3;--ink:#14161f;--muted:#6b6e80;--line:rgba(20,22,45,.11);--glass:rgba(255,255,255,.66);--accent:#4f46e5;--cyan:#06b6d4;--display:Geist,system-ui,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:radial-gradient(900px 520px at 18% -5%,rgba(99,102,241,.12),transparent 62%),radial-gradient(800px 480px at 88% 0,rgba(6,182,212,.10),transparent 60%),var(--bg);color:var(--ink);font-family:var(--display);line-height:1.65;-webkit-font-smoothing:antialiased}a{color:inherit}.site-head{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;padding:14px 30px;background:rgba(248,249,253,.82);backdrop-filter:blur(18px);border-bottom:1px solid rgba(20,22,45,.06)}.logo{display:flex;align-items:center;gap:11px;text-decoration:none}.logo img{height:52px}.wordmark strong,.wordmark small{display:block}.wordmark strong{font-size:23px;letter-spacing:.08em;color:#1b1f40}.wordmark small{font-size:10px;letter-spacing:.28em;color:#5b5fd6}.head-actions{display:flex;align-items:center;gap:9px}.pill,.button{display:inline-flex;align-items:center;justify-content:center;text-decoration:none;border-radius:999px;font-size:13px;font-weight:720;padding:10px 16px}.pill{border:1px solid var(--line);background:var(--glass)}.button{color:#fff;background:linear-gradient(110deg,var(--accent),var(--cyan));box-shadow:0 10px 24px rgba(79,70,229,.24)}.blog-shell{position:relative;max-width:1160px;margin:auto;padding:78px 26px 90px}.eyebrow{text-transform:uppercase;letter-spacing:.27em;font-size:11px;color:var(--accent);font-weight:750}.blog-hero{max-width:900px;margin-bottom:55px}.blog-hero h1{font-size:clamp(44px,7vw,86px);line-height:.98;letter-spacing:-.055em;font-weight:430;margin:14px 0 22px}.blog-hero h1 span{background:linear-gradient(110deg,var(--accent),var(--cyan));-webkit-background-clip:text;background-clip:text;color:transparent}.blog-hero p{font-size:clamp(17px,2vw,21px);color:#45495b;max-width:700px}.categories{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 28px}.category{font-size:12px;border:1px solid var(--line);border-radius:999px;padding:7px 12px;background:var(--glass)}.article-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.article-card{display:flex;flex-direction:column;min-height:390px;padding:22px;border-radius:22px;border:1px solid var(--line);background:var(--glass);text-decoration:none;transition:.25s;overflow:hidden}.article-card:hover{transform:translateY(-4px);border-color:rgba(79,70,229,.35);box-shadow:0 18px 40px rgba(55,60,100,.12)}.article-cover{height:180px;margin:-22px -22px 20px;background:linear-gradient(135deg,rgba(79,70,229,.16),rgba(6,182,212,.16));overflow:hidden}.article-cover img{width:100%;height:100%;object-fit:cover}.card-meta,.article-meta{display:flex;flex-wrap:wrap;gap:8px 16px;color:var(--muted);font-size:11px}.article-card h2{font-size:23px;line-height:1.15;letter-spacing:-.025em;margin:15px 0 10px}.article-card p{color:#55596b;font-size:14px;margin:0 0 18px}.read-more{margin-top:auto;color:var(--accent);font-size:13px;font-weight:750}.empty{padding:50px;border:1px dashed rgba(79,70,229,.3);border-radius:24px;background:var(--glass);text-align:center}.empty h2{font-size:30px;margin:0 0 10px}.empty p{color:var(--muted);max-width:580px;margin:0 auto 22px}.article-shell{position:relative;max-width:920px;margin:auto;padding:70px 26px 100px}.breadcrumbs{font-size:12px;color:var(--muted);margin-bottom:34px}.breadcrumbs a{text-decoration:none}.article-head h1{font-size:clamp(38px,6.3vw,70px);line-height:1.02;letter-spacing:-.05em;font-weight:450;margin:15px 0 24px}.article-lead{font-size:20px;color:#484c5d;max-width:740px}.hero-cover{margin:36px 0;border-radius:28px;overflow:hidden;border:1px solid var(--line);background:linear-gradient(135deg,rgba(79,70,229,.14),rgba(6,182,212,.14))}.hero-cover img{display:block;width:100%;aspect-ratio:16/8.5;object-fit:cover}.article-body{max-width:760px;margin:48px auto 0;font-size:17px;color:#303441}.article-body h2{font-size:32px;line-height:1.15;letter-spacing:-.03em;margin:55px 0 18px}.article-body h3{font-size:23px;margin:38px 0 14px}.article-body p{margin:0 0 22px}.article-body ul,.article-body ol{padding-left:25px;margin:0 0 24px}.article-body li{margin:8px 0}.article-body blockquote{margin:35px 0;padding:22px 25px;border-left:4px solid var(--accent);border-radius:0 18px 18px 0;background:var(--glass);font-size:20px;line-height:1.5}.article-body img{display:block;max-width:100%;height:auto;margin:32px auto;border-radius:22px}.article-body a{color:var(--accent);text-underline-offset:3px}
.article-cta{max-width:760px;margin:55px auto 0;padding:30px;border-radius:25px;border:1px solid rgba(79,70,229,.22);background:linear-gradient(135deg,rgba(79,70,229,.09),rgba(6,182,212,.07))}.article-cta h2{font-size:29px;line-height:1.15;margin:0 0 10px}.article-cta p{color:#52566a;margin:0 0 20px}.cta-actions{display:flex;flex-wrap:wrap;gap:10px}.site-foot{text-align:center;padding:32px 20px 50px;color:var(--muted);font-size:12px}.site-foot a{margin:0 7px}.sr-only{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}@media(max-width:850px){.article-grid{grid-template-columns:1fr 1fr}}@media(max-width:620px){.site-head{padding:12px 14px}.logo img{height:40px}.wordmark strong{font-size:17px}.wordmark small{font-size:7px}.head-actions .pill{display:none}.button{padding:9px 12px}.blog-shell,.article-shell{padding:48px 16px 70px}.blog-hero h1{font-size:48px}.article-grid{grid-template-columns:1fr}.empty{padding:34px 20px}.article-head h1{font-size:40px}.article-lead{font-size:17px}.article-body{font-size:16px}.article-body h2{font-size:27px}.article-cta{padding:23px}.cta-actions{display:grid}.cta-actions .button,.cta-actions .pill{width:100%}}
.article-figure{margin:34px 0}.article-figure img{margin:0 auto}.article-figure figcaption{margin-top:10px;color:var(--muted);font-size:12px;line-height:1.45;text-align:center}.article-figure.traffic-sources{height:250px;overflow:hidden;border:1px solid var(--line);border-radius:22px;background:#edf1f7;position:relative}.article-figure.traffic-sources img{width:165%;max-width:none;margin:0;transform:translate(-4%,-48%);border-radius:0}.article-figure.traffic-sources figcaption{position:absolute;right:12px;bottom:10px;left:12px;margin:0;padding:5px 9px;border-radius:10px;background:rgba(255,255,255,.88);color:#555b70}
.hero-cover img{height:auto;aspect-ratio:auto}
.article-cover picture,.hero-cover picture{display:block;width:100%;height:100%}
.article-toc{max-width:760px;margin:28px auto 0;border:1px solid var(--line);border-radius:18px;background:var(--glass);overflow:hidden}
.article-toc summary{min-height:52px;display:flex;align-items:center;justify-content:space-between;padding:0 18px;cursor:pointer;font-weight:750;list-style:none}
.article-toc summary::-webkit-details-marker{display:none}
.article-toc summary:after{content:'+';font-size:22px;color:var(--accent)}
.article-toc[open] summary:after{content:'−'}
.article-toc nav{display:grid;gap:2px;padding:0 12px 14px}
.article-toc a{display:flex;align-items:center;min-height:44px;padding:8px 10px;border-radius:11px;color:#4f5366;text-decoration:none;font-size:14px;line-height:1.35}
.article-toc a:hover{background:rgba(79,70,229,.07);color:var(--accent)}
.article-body h2,.article-body h3{scroll-margin-top:82px}
.article-results{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:34px 0 8px}
.article-results div{display:flex;min-height:118px;align-items:flex-end;padding:20px;border:1px solid rgba(79,70,229,.16);border-radius:20px;background:linear-gradient(145deg,rgba(255,255,255,.86),rgba(237,239,250,.78));box-shadow:0 12px 30px rgba(55,62,108,.07)}
.article-results strong{font-size:19px;line-height:1.18;letter-spacing:-.02em}
@media(max-width:620px){.site-head .button{min-height:44px}.article-toc{margin-top:22px}.article-results{grid-template-columns:1fr}.article-results div{min-height:84px}.site-foot a{display:inline-flex;align-items:center;min-height:44px;margin:0 8px}}

/* Case-study hierarchy */
.article-head h1{max-width:860px;font-size:clamp(38px,5.2vw,60px);line-height:1.08;letter-spacing:-.035em;font-weight:620;text-wrap:balance}
.article-results{gap:0;margin:34px 0 0;overflow:hidden;border:1px solid rgba(79,70,229,.18);border-radius:24px;background:rgba(255,255,255,.57);box-shadow:0 14px 34px rgba(55,62,108,.07)}
.article-results div{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:18px;min-height:158px;padding:24px 28px;border:0;border-right:1px solid rgba(79,70,229,.14);border-radius:0;background:linear-gradient(145deg,rgba(255,255,255,.76),rgba(237,239,250,.58));box-shadow:none}
.article-results div:last-child{border-right:0}.article-results span{font-size:11px;line-height:1;color:var(--accent);font-weight:800;letter-spacing:.16em}.article-results strong{max-width:220px;font-size:18px;line-height:1.28;letter-spacing:-.015em;text-wrap:balance}
.case-testimonial{position:relative;margin:22px 0 0;padding:30px 34px;border-radius:24px;background:linear-gradient(125deg,#20254b,#4f46e5 62%,#089fbc);color:#fff;overflow:hidden;box-shadow:0 18px 42px rgba(45,48,103,.18)}
.case-testimonial:after{content:'“';position:absolute;right:24px;top:-28px;font-size:150px;line-height:1;color:rgba(255,255,255,.1);font-weight:800}.case-testimonial blockquote{position:relative;z-index:1;max-width:760px;margin:0;font-size:21px;line-height:1.5;font-weight:510;letter-spacing:-.012em}.case-testimonial figcaption{position:relative;z-index:1;margin-top:18px;color:rgba(255,255,255,.7);font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.hero-cover{position:relative}.case-logo{position:absolute;top:22px;left:22px;width:132px;padding:9px 11px;border:1px solid rgba(255,255,255,.72);border-radius:16px;background:rgba(255,255,255,.9);box-shadow:0 12px 28px rgba(15,19,39,.18);backdrop-filter:blur(10px)}.hero-cover .case-logo img{display:block;width:100%;height:auto}
.case-testimonial-image{display:grid;justify-items:center;max-width:480px;margin:22px auto 0;padding:12px 12px 14px;background:rgba(255,255,255,.64);border:1px solid rgba(79,70,229,.14);box-shadow:0 16px 38px rgba(55,62,108,.1)}.case-testimonial-image:after{display:none}.case-testimonial-image img{display:block;width:min(100%,400px);height:auto;border-radius:15px}.case-testimonial-image figcaption{width:min(100%,400px);margin-top:10px;color:#55596b;text-align:left}
@media(max-width:620px){.article-head h1{font-size:36px;line-height:1.1}.article-results div{min-height:104px;padding:20px 22px;gap:12px;border-right:0;border-bottom:1px solid rgba(79,70,229,.14)}.article-results div:last-child{border-bottom:0}.article-results strong{max-width:none}.case-logo{top:12px;left:12px;width:92px;padding:7px;border-radius:12px}.case-testimonial{padding:12px}.case-testimonial blockquote{font-size:18px}}